Navin Williams

Navin Williams

MobileMeasure China

Biography

A veteran market researcher and technologist. Navin has worked with some global giants – IMRB, RI, Nielsen & PCCW. Before founding MOBILEMEASURE, Navin was the Head of Consumer Research (FMCG) at Nielsen, China.

  • His quest to drive Mobile Market Research adoption led him to start MOBILEMEASURE. An expert in digital delivery, he is widely regarded as a pioneer in the evolution of Mobile Research and developing markets. Known for his insightful blogs, industry papers and consumer technology adoption, he is a frequent speaker at conferences and client seminars.
  • Recently he is involved in building a global digital research panel with BlockChain technology for improving data quality for market research with Prediqt, NY.
  • Navin has an MBA from the Univ. of Pune, India. He is based in Shanghai, China with his wife and two children.
  1. Chief Research Officer & Board MemberPrediqt, New York
  2. Client Engagement Lead – Analytic Edge, China
  3. Author “Handbook of Mobile Market Research” a book published by Wiley and endorsed by ESOMAR
  4. Mobile MR Curriculum Author & Advisor – MRII, Univ. of Georgia
  5. ESOMAR Mobile & Technology Steering Committee member
SpeakerTitleVideoSlides
Vanessa Oshima, Geoff Lowe, Navin Williams, Sue York, Ray Poynter Futuring Friday – APAC 2021
Brian Fine, Shobha Prasad, Navin Williams, Ray Poynter, Sue York NewMR after 10 Years – APAC Session
Navin Williams 5G: The Research Dream Scenario
Hollis Shi, Navin Williams Channeling the power of mobile messaging for consumer engagement
Navin Williams All About Mobile
Navin Williams Mobile Diversity and Mobile MR in Emerging Markets
Navin Williams Mobile 3D & Its Application in MR
Navin Williams Asia and the Developing World – Smart Enough for Mobile MR
Navin Williams The Mobile/Online Wave and What to Expect